Brad Pitt vs Marlboro Man

Brad Pitt has actually 2 children and he is too close to them, he love them and carry of them a lot. This can  be represented in:

He spend his time playing in a park with his children and enjoying all the time with them. He makes sure that every morning his children have fresh fruit for the breakfast, what represents that he wants a good and healthy life for them.
In Se7en we can see this personality of family lifestyle and nice with his wife and his dogs (can be represented like "children"). Differing to him we have Somerset that he is more cold, he don't have family neither wife and he has guns and other police stuff what represent the traditional masculinity.

By the other hand we have the Marlboro Man: a traditional masculine stereotype, who has strength, courage, virility, the triumph, competition, security, and he don't shows affection. For example:

This image represents, in terms of publicity, that Marlboro is for strong man that is very masculine as he is a cowboy that is pulling out the fence, so it makes the audience believe that if they smoke Marlboro they are very masculine.

Noir Conventions in Seven

Elements of Film Noir:

Setting: Decayed, unknown and dirty city in which it's always raining.
Angles: There is a distortion of angles, close-ups, dutch angles

Sound: Diagetic street scream, noises and rain all the time. It creates the audience emphathy.

Characters: Two ditective (irresponsable, uninterested officers that don't care about their work), seven victims and their family.

Lighting: Heavy use of shades and low lighting. Only natural ambient light (no artificial light) except the flashlights and television.

Colours: Blue-ish grey in the Police station, forensics laboratory. Suggests the technological environment, but also cold and unfeeling world of the film.

Sound 2: Non-diagetic: music, heavy use of low key chords, violing low.

Inclusion of gore, crudety

close-up